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Scaling businesses through strategic social media advertising across Facebook, Instagram, LinkedIn, TikTok & Twitter. 5+ years managing campaigns for international clients.
Digital Marketing Strategist with Global Impact
With over 5 years of experience in social media advertising and project management, I've helped businesses across Australia, Canada, and Pakistan achieve their growth objectives. My expertise spans campaign creation, optimization, and analytics across all major social platforms. I specialize in turning ad spend into measurable ROI through strategic targeting, compelling creative, and data-driven optimization.
How I Drive Results for Your Business
Social Media Advertising
Strategic campaign creation and management across all major platforms to maximize your reach and engagement.
- Facebook & Instagram ad campaigns
- LinkedIn B2B targeting
- Twitter & TikTok engagement
- Cross-platform optimization
Campaign Optimization
Continuous monitoring and enhancement through data-driven A/B testing to improve performance metrics.
- Real-time performance monitoring
- A/B testing implementation
- Conversion rate optimization
- Budget reallocation strategies
Analytics & Reporting
Comprehensive tracking and detailed ROI analysis to measure success and identify growth opportunities.
- UTM parameter setup
- Custom dashboard creation
- Monthly performance reports
- ROI analysis & insights
Strategy Development
Custom marketing strategies tailored to your business goals with strategic budget allocation for maximum impact.
- Market research & analysis
- Target audience identification
- Budget allocation planning
- Growth roadmap creation
CRM Integration
Seamless pixel setup and lead tracking systems to optimize conversions and streamline your sales funnel.
- Facebook & Google pixel setup
- Lead tracking automation
- Conversion optimization
- CRM system integration
Project Management
End-to-end campaign oversight using industry-leading tools to ensure timely delivery and transparent communication.
- Asana project coordination
- Monday.com workflow setup
- Trello task management
- Weekly progress updates
Career Journey & Achievements
-
GM
Social Media Ads Project Manager
Globital MarketingJan 2021 - Jun 2025Australia • Remote- National & international client management across diverse industries
- Multi-platform campaign oversight with 40+ concurrent projects
- Strategy development resulting in 150% average ROI improvement
- Cross-functional team leadership and client relationship management
-
MM
Facebook Ads Expert
Method MarketingJan 2023 - Jan 2024Canada • Remote- Campaign optimization achieving 25% cost reduction on average
- High-converting copywriting for B2B and B2C campaigns
- Advanced analytics implementation and performance reporting
- A/B testing strategies improving conversion rates by 35%
-
TM
Marketing Head
Techiarea Marketing AgencyJan 2020 - Jan 2021Faisalabad • Onsite- Team leadership managing 8+ marketing professionals
- Comprehensive strategy development for 20+ client accounts
- SEO analysis and implementation increasing organic traffic by 200%
- Department restructuring improving efficiency by 30%
Technical Expertise & Platform Mastery
Advertising Platforms
Project Management
Analytics & Tracking
Content & Development
Languages
English (Proficient) Punjabi (Proficient)Education
Ready to Scale Your Social Media Advertising?
Let's discuss how strategic social media campaigns can drive growth for your business. I'm available for project consultations and long-term partnerships.